Potential Audiences and Partners

Know before you go:Public Speaking FM08

  • Identify your audience. Think about your audience and their interests and needs.  If you’re speaking with the media, what type of outlet is it? If going the social media route, which options do you prefer? If you’re talking with a community group, what is its mission or goal, members’ average age and education level, and familiarity with science? Use our Template for First Contact (PDF) to reach out to potential groups and outlets.
  • Think about your audience. Why are you reaching out to this group? Is it solely to educate, or is there an advocacy component of your work? What about your audience’s goals? Think about what they want to get out of their experience with you. Use our Brainstorming tip sheet (PDF) to help you think about your goals, their goals, and your approach.
  • Make your work interesting to your group. You may think that your work is the most interesting subject on Earth (or in space); however, your audience may need a little more of a push. Ask yourself, “If I wasn’t a scientist in this field, what would it take to get me excited about it?”

Here are some ideas of groups that you may want to approach about sharing your science.

Service Clubs 

  • Rotary Clubs
  • Kiwanis Clubs
  • Junior League
  • Lions Club
  • American Legion
  • Veterans of Foreign Wars (VFW)


  • Girl Scouts
  • Boy Scouts
  • Parent-Teacher Associations

 Business Groups

  • Chambers of Commerce
  • Business Owners Associations

Policy Issues, Voting

  • Voter Communities (e.g. League of Conservation Voters)


  • Public Libraries
  • YMCAs
  • Retirement Communities

 Farming and gardening

  • 4-H Clubs
  • Garden Clubs


  • Botanical Gardens
  • Nature Centers

 Religious Groups

  • Knights of Columbus
  • Religious Institutions
  • College Campus Religious Groups