Use Twitter

When to use Twitter:

  • Your time investment: 5-10 minutes daily.
  • Your desire: to convey brief messages or direct readers to other sources through 280 characters or fewer at a time.


Is this the audience you want? Make sure that you’re using the best tool for the audience you want to reach.

Tweet often. You need to post at least once a day (ideally more) in order to maintain followers.

Make it a conversation. Re-tweet others’ posts, respond to their tweets, and get involved in hashtag conversations. Others will be more likely to connect with–and follow–you.

Use hashtags. People often search for topics by a relevant hashtag, for example, #AGU18 for the 2018 AGU Fall Meeting, or #SciComm. Use hashtags and your tweets are more likely to be noticed.

Live tweet. If you’re at a conference or other relevant event, tweet about what’s interesting, new, or striking, and use the hashtag(s) for that event.

Use bitly. Bitly will shorten unwieldy URLs to mini-links that fit in tweets.

Use a management tool. Social-media management tools and apps, like Tweetdeck or Hootsuite (among others), will allow you to schedule your tweets in advance, manage multiple accounts, and track your interactions.

More information, resources, and examples—Using Twitter

Twitter is essentially an online discussion forum for any and all topics—in a highly shortened format of 140 characters per tweet. It can stand alone or serve as a means through which you promote other material by linking to other sites (yours or others’ websites, blogs, etc.). To be successful at Twitter, update your feed on a regular basis: have a routine. And, as with any form of social media, to be successful, you’ll need a plan and need to be strategic about what you post and why. You’ll also need to be thoughtful about how you craft your tweets; simply keeping to the character limit is not enough.

Start using Twitter!
It isn’t too restrictive
If you write haikus.

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Check out our Twitter @AGU_SciComm and @theAGU!

Helpful hashtags:

  • #AGUwater
  • #AGUoceans
  • #AGUspace
  • #AGUclimate
  • #AGUgeohealth
  • #AGUearth
  • #AGUpubs
  • #AGUblogs